Evolution of the ALLPACK logo

Evolution of the ALLPACK logo

THE LOGO, THE EMBLEM OF THE ENVIRONMENT AND THE ERA IN WHICH WE LIVE

The term logo, which finds its root in the Greek λόγος, meaning “word”, is the abbreviation of logotype (typos in Greek means “letter”): a graphic symbol which associates letters and shapes identifying a product, a company , an idea.

A logo, or logotype, is a figurative composition serving to visually identify, immediately, a company, a brand, an association, an institution, a product, a service, an event or any other kind of organization. Its goal is to make itself known and recognized by the audiences and markets to which it is aimed and to differentiate itself from other entities in the same sector. The logos are registered models whose reproduction without authorization is punishable as counterfeiting.

But the logo is also the emblem of the environment and the times in which we live. Indeed, a new logo can mark a new stage in the life of a company, a new direction, and also reflect a social and technological change. The evolution of logos is indeed greatly influenced by new means of communication.

THE EVOLUTION OF THE ALLPACK LOGO OVER THE YEARS

TUPAK France was founded in 1971 in connection with the unique product manufactured: Tupak. The principle of Tupak is simple, it consists of a cardboard tube wound in a spiral and closed at the ends with two semi-circular grooves. Moreover, it is this cylindrical shape pinched at both ends that will stylize the first logo of TUPAK France.

In 1981, TUPAK France became ALLPACK. Indeed, TUPAK France has diversified beyond the specific manufacture of the Tupak product. The creation of multiple other packaging seemed to require a corporate name echoing this new dimension. ALLPACK justifies the ambitions of diversification and a new logo is born.

In 2002, ALLPACK joined the VERPACK group. On this occasion, ALLPACK coordinates with the logos of the various companies forming the VERPACK group and thus adopts the square made up of four triangles of different colors specific to the group. A rectangle will be added as a nod to the cardboard tube. The Baseline “Packaging with Infinite Resources” is also affixed to the logo, just under the name of the company, and praises the merits of cardboard packaging which is intended to be adapted to many different needs.

In 2016, following the integration of ALLPACK within the TUPACK group, the logo was completely redesigned. A new icon appeared, representing three interlocking cardboard tubes, and the name “TUPACK” was affixed to the historic company name “ALLPACK”, but smaller. The same strategy was adopted for the other companies of the group, “EM2 TUPACK” and “NEUVISTAC TUPACK”. Finally, we note the disappearance of the Baseline “a packaging with infinite resources”.

Finally, in 2021, the logo has once again been retouched to adapt to modern graphic standards. Without much revolution, the logo was simplified to remove shadows and keep a single dominant color: Orange. The font has also been changed.

ALLPACK TUPACK, YEARS OF EXPERTISE SERVING YOUR NEEDS

For over 50 years, ALLPACK TUPACK has been designing and manufacturing cylindrical packaging, cardboard tubes and cores that meet the requirements of all business sectors.

With these many years of expertise, thousands of different cases have passed through the hands of our teams and as many different needs have been addressed.

Our mission is to support you in your projects by offering you high quality products, made in France while still taking part in the sustainable economy

About the Author